Events sell. I won’t deny that. In my article, Comics are My Literature, I mentioned that what pulled me back in to reading comics was the Death of Superman. Back then, in the early 1990s, shocking, event-driven comic book stories occurred, but infrequently. Due to the huge financial success of that one issue – along with huge media coverage – both Marvel and DC pushed many of their titles into shocking, event-driven storylines that pushed the limits of a comic book fan’s patience to hear “Everything you know is a lie!” or “Nothing will ever be the same again!” especially when said event-driven storylines were undone a year later.
Not only were these events undone, but some were ignored or written in a way to explain them away. Spider-Man’s infamous Clone Saga, which lasted 3 years longer than originally intended, changed not only writers and artists, but editors and even executives throughout its ridiculously long tenure. In other comics, characters – both heroic and villainous – were resurrected or killed off sometimes without fanfare or explanation.
To be honest, comic book continuity has never really been something with a solid grounding. Too many cooks in the kitchen have made it into this incomprehensible mess that confuses even the most stalwart of regular readers. Heaven forbid a new reader wants to try a Superman book these days. They’ll be asking, “But wait, didn’t he die? And I thought he and Lois married? Why is he wearing armour? What happened to the red underwear?” Every one of those questions come with a long, complicated answer from previous events.
However, as far as the major, household name heroes go, even the most casual of fans know the basics of Superman: planet went boom, rocket, Kansas, Metropolis, look it’s a bird a plane, yadda yadda. The core elements never change.
Which finally brings me to my point: continuity hardly matters and mainstream comics should stop trying to make it seem like it matters. Let me explain.
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